If you are a creative you have already certainly had to deal with the infamous project "brief"; if it still has not been, well we are here for this! 😙
The brief is the bread and butter of the creative, is the alpha and omega, is the main document on which to set up any creative work.
It is the "handbook" of the creativities, it is in fact a text that contains all the claims and elements necessary to elaborate your proposal.
Starting from the type of request, passing through the mood and the tone of voice to be adopted, up to the technical requirements.
In the brief you will find all the information about the project, divided into sections; you will then find "the request", "the target", the "technical requirements" and so on..
All the briefs are visible by clicking on the specific project icon on the home page, after logging in.
The brief is created by the Zooppa staff together with the client and contains the "key" to create the perfect content.
That's why when you get ready to create a content, or just to elaborate the concept, you should not lose sight of the central request of the brief.
For any doubt you can always write a post on the project forum or contact us via chat, e-mail at firstname.lastname@example.org and through our social network.